TOWORKFOR PRESENTS
RISKY ADVERTISING
FOR SAFETY WORKWEAR
THE CONCEPT
When we can't afford big celebrities, we take risks.
When we can't afford big celebrities to boost the awareness of our brand, we must take risks. Fortunately, TOWORKFOR is a safety workwear brand that knows how to minimize risk. Can Tom Cruise? Wesley Snipes? Will Smith? Check out our new campaign videos to find out.
THE NEW CLAIM
BOLDLY SAFE
TOWORKFOR is a brand made for real hard-working people. Everything we do is bold in design, innovation, and technology, thinking about those who face real risks, every day. After all, if all workers must be bold in their daily work, the least we can do is show some boldness too. This is our new TOWORKFOR claim.
THE NEW LANGUAGE
WE ARE NOT LIKE THE OTHERS.
This allows us to create a new brand language. Which can sometimes be funny, sarcastic, or even politically incorrect. What matters to us is that our consumers can relate to us. We are a people's brand talking with the hard-working people.
ARE YOU BOLD ENOUGH?
We don't have the budget of some of our competitors, but we believe that with the help of partners like you, TOWORKFOR's campaign can reach around the world. All you need to do to help is share it.
SHARE IF YOU DARE